klassicrack.

Structural intelligence for retail and warehousing.

Editorial team

klassicrack.com editorial team

klassicrack.com is run by a standing editorial team. Each author has their own beats and voice — here's who is responsible for what.

  • Boyd Kinsella, Structural Engineer & Metallurgy Specialist Covers: Materials and Finishes

    Spent 15 years testing load-bearing capacities and corrosion resistance for industrial and commercial shelving manufacturers. He knows exactly how different steel gauges and powder coatings behave under high-traffic retail stress.

  • Deanna Treadwell, Retail Space Strategist & Merchandising Director Covers: Retail Display Systems · Visual Merchandising

    Former floor layout director for a major international supermarket chain and several boutique department stores. She specializes in using shelving geometry to direct customer flow and maximize product visibility.

  • Wade Corcoran, Space Optimization Consultant Covers: Garment Storage Solutions · Residential Organization

    Transitioned from commercial warehouse logistics to high-end residential and boutique garment organization. He focuses on adapting heavy-duty commercial storage principles for tight, specialized spaces.